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                         <b > Why should a startup participate?</b>
                      </div>
                       <ul >
-                         <li><b>4 Startups will get a guaranteed investment opportunity of Rs.25 Lacs each at 10% equity, subject to due diligence.</b></li>
-                         <li><b>Two exciting startups from each city will get a travel grant to fly to Startup Jalsa, Invest Edition.</b></li>
+                         <li><b>4 Startups</b> will get a guaranteed investment opportunity of <b>Rs.25 Lacs</b> each at 10% equity, subject to due diligence.</li>
+                         <li>Two exciting startups from each city will get a travel grant to fly to Startup Jalsa, Invest Edition.</li>
                       </ul>
                   </div>
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