const users = [{
  email: 'admin@admin.com',
  password: 'password',
  profile: {
    name: { first: 'Carl', last: 'Winslow' },
  },
  roles: [ 'admin' ]
}];

users.forEach(({ email, password, profile, roles }) => {
  const userExists = Meteor.users.findOne({ 'emails.address': email });

  if (!userExists) {
    const userId = Accounts.createUser({ email, password, profile });
    Roles.addUsersToRoles(userId, roles);
  }
});