Bounce Board
6pts
Comment
PRODUCT Insight
Decide on using multiple call to action vs single call to
action depending on the stage of the user journey
Marketing 101 teaches us to use one single, call to action
(CTA) at the top of the funnel before the uer has shown
interest in the product.
When the user is already onboarded and is in the
engage stage , it may be better to use a
single CTA for each use case in order to
avoid ambiguity.
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