PRODUCT Insight 
Decide on using multiple call to action vs single call to action depending on the stage of the user journey
Marketing 101 teaches us to use one single, call to action (CTA) at the top of the funnel before the uer has shown interest in the product.
When the user is already onboarded and is in the engage stage , it may be better to use a single CTA for each use case in order to avoid ambiguity.
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